eBusiness Integration Case Study

Project: eBiz For Media (B2B Registry and Methodology)

Client: American Association of Advertising Agencies - New York, NY

ebiz for media is an initiative that allows the media industry to conduct electronic transactions with their trading partners. This initiative continues to be a leading priority for media buying and advertising agencies, as well as media companies. Decreasing the manual work and errors that result from paper transactions between Media Companies & Media Buying/Advertising Agencies is the goal. Implementing a two-way electronic relationship between media traffic/sales systems and media buying systems, our industry will be able to realize:

• Reduced errors.
• Lower costs.
• Increased competition.
• Adjustments for changing business needs.
• Audit trails for procurement evaluations and advertising verification.

The eBiz for Media initiative creates an open standard available to all involved in the advertising industry. By moving into an XML based data exchange methodology, manual entry, re-keying and costly errors can be greatly reduced if not eliminated completely.

Status

The system is currently in development by several industry groups participating in the ebiz for media lab.

"Vexcom has been instrumental in the development of our Ad-ID system, we have had a very positive relationship. They helped us overcome many technical challenges, the knowledge and skill they brought to the table was invaluable. We look forward to working with them on future projects, and would recommend them to anyone looking to develop a cost effective, high-end internet system"

Mike Donohue Board of Directors
American Association of Advertising Agencies - New York, NY
Project: Advertising Digital Identification