Web Development Case Studies

URL: www.leadingedgepromo.com

Industry: Marketing & Promotions

Background: Strike Ten Promotions (Leading Edge Promotions) is your one-stop-shop solution for all of your promotional and marketing needs. Strike Ten Promotions specializes in licensed bowling league and frequency promotions and handles everything from creative development through fulfillment and customer service, all from our Norcross, Georgia facility.

Challenge:
Create a customizable, user friendly interface for Bowling Centers to create their own individual website. As new pages are added, they are inserted into the users site menu, and made available in a password protected online editor. Users can re-arrange their site menu and change the order of their pages, remove, or rename pages. Add event an calendar, send out promotional emails, coupons and more.

Solution:
Users log in and use the editor to manage, edit, and update the content of any page within their website. The editor is a real-time graphical interface that lets users enter text and graphics into their page. This interface has a toolbar similar to Microsoft Word, which allows users to highlight text and then apply effects to their text, such as: bold, italic, underline, indent, bullet list, font color, font-style, font-size, and background color.

Your center gets a tremendous amout of traffic. Take advantage of it by getting your customers email addresses ( EVERYONE HAS ONE). Once the information is gathered, market to your customers by using our simple email tool to send graphical messages like the ones below at no cost. Outside of word of mouth, email is the lowest cost marketing medium available.

Each site comes with a graphical calendar, which allows the user to log in and add event links to specific dates on the calendar. When the links are clicked by visitors, a pop-up window appears, displaying the details for that specific event. The graphical calendar shows the entire current month in a standard weekly grid, users can skip ahead one month at a time to manage future months. The administration is very simple, where users simply pick the date to edit from a pull-down list, then type in the event headline, and details, the events immediately appear on the calendar.

Result:
1. Leading Edge Promotions is able to offer their clients professionally designed templates. Easy-to-follow, step-by-step directions create a unique website. No Programming Knowledge required!

Users can customize and add new pages to their site. As new pages are added, they are inserted into the users site menu, and made available in the page editor. Users can re-arrange their site menu and change the order of their pages, remove, or rename pages.

Example pages: key contacts, food menu, birthday parties, league info, photo album, Events, featured bowler, etc.

Users log in and use the editor to manage, edit, and update the content of any page within their website. The editor is a real-time graphical interface that lets users enter text and graphics into their page. The interface has a toolbar similar to Microsoft Word, which allows users to highlight text and then apply effects to their text, such as: bold, italic, underline, indent, bullet list, font color, font-style, font-size, and background color.

2. Market to customers by using a simple email tool to send graphical messages.

3. Each site comes with a calendar, which allows the user to log in and add event links to specific dates on the calendar. When the links are clicked by visitors, a pop-up window appears, displaying the details for that specific event. The graphical calendar shows the entire current month in a standard weekly grid, users can skip ahead one month at a time to manage future months. The administration is very simple, users simply pick the date to edit from a pull-down list, then type in the event headline, and details, the events immediately appear on the calendar.

4. Create full-color, printable coupons for their center. The users will enter in a headline and details and the system will generate a coupon that visitors can print out and bring in to the center to redeem.

Upload image files and insert them into a page. Once inserted, the image files can be dragged and resized to fit within the page. Users also have a choice of text wrap options.

Insert links by highlighting text and clicking the link icon, then, entering the URL for the link. To change text color, users highlight the text, then click the text color icon, this reveals a color palette where the user can click a swatch and apply that color to the selected text.